Analysis of the touristic potential of the historic center of the city of Riobamba
DOI:
https://doi.org/10.61347/psa.v2i2.67Keywords:
Cultural heritage, economic development, historic center, tourist potentialAbstract
The analysis of a historic center's tourism potential is essential to identify and understand the cultural, historical and architectural resources that can attract visitors and contribute to local economic development. It also allows diversifying the tourist offer, revitalizing areas in decline and designing development strategies that preserve the cultural heritage and improve the well-being of the community. The general objective of this research was to analyze the potential of the historic center of the city of Riobamba. This research adopted a quantitative approach, using numerical data collected from secondary and primary sources, as well as the experiences of those involved in the use of this space. Its design was non-experimental, since the variables were not deliberately manipulated, and it was classified as field research, since the collection of information was carried out directly with the participants of the phenomenon studied. Riobamba has considerable tourism potential, highlighted by the diversity of attractions and the general satisfaction of visitors. However, areas for improvement were identified, such as customer service, which could strengthen tourism competitiveness. Investment in tourism can drive local economic recovery, and generate employment and growth in related sectors. A comprehensive communication approach is recommended to promote the conservation of the historic-cultural heritage and increase the visibility of the historic center.
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Copyright (c) 2024 Josselyn Cecilia Cobeña Lamilla, Alex Fabian Samaniego Campoverde, Roberto Carlos Vega Bonilla
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